For the sustainability movement to fully thrive, brands will need to present consumers with the best possible choices. When brands take the lead, consumers will follow with their buying power and everyone will benefit.
You’re a brand in the zero waste space. That’s a pretty crowded marketplace these days, and growing all the time. You’ll need to have an exceptional product that’s visually appealing (including your zero waste packaging!), differentiated, and market ready.
Next you’ll need to get it in front of the decision makers. Category managers, buyers, owners are notoriously difficult to get a meeting with — and there’s a reason for that. They have limited time to review new products amid so much competition and given the scope of everything else they need to get done, and only want successful products that will turn.
The key to success is not only developing the right product at the right price, but securing distribution in key markets.
How will you assess your product? Differentiate? Get those critical meetings? Maximize sales? Innovate and collaborate?
Let’s get your product placed
Singer Sustainability is uniquely positioned to help you develop, launch or expand your zero waste brand. With extensive expertise on both the brand and retail sides, we understand what gets your product noticed and your sales optimized. We use our deep and wide connections in this space to create successful collaborations between brands, retailers and consumers.
Services for Brands
Whether you are an emerging or established brand, we offer a comprehensive and customizable suite of consulting, business development and project management services that goes far beyond brokering to get you seen and sold. In collaboration with your team of any size, we will:
- Evaluate your product for placement and expansion
- Assess your brand’s market readiness get you ready to launch and maximize sales
- Develop or review and advise on all elements of your sales distribution and go-to-market strategy
- Assess your competition
- Identify distribution opportunities secure meetings and retail placement
- Evaluate and advise on your brand positioning and messaging
- Review and optimize your packaging
- Bring you to new markets including bringing Canadian brands to US markets
- Consult on and support new opportunities product innovation brand relaunches and brand extensions