Simple Acts. Big Impact.
The zero waste movement is exploding. As a product or retailer in this space, you want to be at the forefront of the shift. Because your customers care. And because it matters.
Singer Sustainability will take you there.
Leading the way since the very beginning, we are committed to maximizing sales and use of innovative zero waste products so everyone can thrive. We provide consulting, business development and project management services to help build your business, meet the evolving needs and demands of your customers, and enable them to take simple actions that creates a BIG impact.
For Brands
Looking to develop, launch or expand your zero waste brand? We’ll assess and advise on your market readiness and optimization, from product to packaging to promotion, and get you critical meetings with retail decision makers.
For Retailers
Are you a conscious retailer needing to respond to customer demand for zero waste products? We’ll save you valuable time by sourcing highly vetted products and developing comprehensive, turn-key programs that maximize sales.
For Other Conscious Organizations
We help organizations of all kinds develop zero waste initiatives within their organizations, educate staff and external stakeholders, and inspire shifts in consumer behavior beyond the workplace.
Deb Singer
Remember, in 2007, when retailer Whole Foods Market said no to plastic bags and introduced reusable grocery bags for the first time in the United States? Meet Deb Singer, the change agent behind that landmark move.While at WFM, Deb pioneered the Better Bag program that introduced customers to truly green reusable bags, leveraging breakthrough technology that created bags from recycled plastic bottles. This major success led Whole Foods to ban plastic shopping bags in all their stores and inspired retail chains nationwide to rethink their bag menus.
Deb went on to found Singer Sustainability to focus on ending the use of single-use plastic bags in as many retail ecosystems as possible. Since that time, the company’s mission has expanded to encompass the broader zero waste space. Her team has worked with retail chains, agricultural organizations, farmer’s markets, and small and large businesses to help their brands grow, while making smart, sustainable choices.
Testimonials
I have worked with Deb over the past four years. She has a keen eye and is a fantastic trend spotter. She is fully committed to authentic green products. She is able to mobilize resources and people to get projects done. And to boot, she is fun to work with!
Ben Anderson
Executive Director, B Lab US/Canada + Champion of B Corps
Deb brings enormous humanity and heart to all that she touches. Her combination of design excellence, branding, retail and sustainability leadership is unique. Furthermore, her commitment to eliminating plastic from the world’s supply chains should serve as an example to us all. I cannot recommend Deb highly enough.
Mil Niepold
President and Founder at The Mara Partners
Deb had the foresight to see the importance of sustainable products and practices long before it had the popularity that it has today. I have worked with Deb for many years and over several projects. She is always pushing to improve the options available to consumers to be more sustainable and environmentally responsible. Her network and her accumulated knowledge base are a great resource when working on new products and programs that are kind to the planet.
Adrienne McNicholas
Co-Founder at Food Huggers
Deb knows the ins and outs of retail and is a great trendspotter. She is knowledgeable about green products. Most of all, Deb is tenacious in driving projects from start to finish.
C.A. Webb
President at Kendall Square Association
Deb is an amazing talent! Her enthusiasim, innovation and determination allowed her to create very cutting edge and succesful programs in her roles at Whole Foods Market. Deb is someone who I knew I could count on to ALWAYS push something forward and get things done. She is consistently committed to her projects and not satisfied with anything less than meeting initial goals.
Mara Fleishman
Chief Executive Officer at Chef Ann Foundation
Deb’s knowledge of “truly green” products, her understanding of retail and her merchandising expertise helped catapult Whole Foods to the front runner position in household products. Her ability to manage a project and prioritize has made her an effective leader in developing new product lines or categories within the household set.
