Manufacturers
Retail Strategy and Business Development
Singer Sustainability helps manufacturers develop, optimize, market and sell natural consumer brands. I can help you craft a strong retail strategy and connect you with the right retailers, leading to your brand’s market place success.
Retail Strategy:
Know what will make your product successful. Advance your product to market quickly and efficiently.
As a buyer and merchandising executive at Whole Foods Market for 15+ years, I have evaluated and placed thousands of products and know what drives success at retail. I will work with you to develop and refine your merchandising strategy:
- Understand and leverage trends in premium natural foods: Understand consumer needs and capitalize on major trends.
- Optimize your merchandising strategy: From product concept, to packaging, to your SKU mix, to pricing – every element of your merchandising mix must deliver what consumers and retailers want.
- Think like a retailer: learn how retailers evaluate products and how to speak their language when you present to them.
Business Development:
Connect you with the retailers you need to know. Present what buyers need to see and hear.
- Identify the key merchandising executives who will evaluate your products
- Make connections with buyers and brokers you need to meet
- Prepare you for the meetings so your product will succeed!
