Client:

“The Container Store the original storage and organization store” is an innovative company that sells unique storage and organization products

Problem:

The Container Store had developed an iconic paper shopping bag that their customers were passionate about. As much as customers loved the bags they were made from paper and had a limited life. The buzz was beginning from their customers … “Did you ever consider making a reusable shopping bag?”

Solution:

Singer Sustainability developed an exact replica of the iconic paper shopping bag in 100% recycled material at a cost that would allow The Container Store to move the bags quickly. In November of 2009 the first ever branded reusable shopping tote was introduced at every Container Store in the US.

Singer Sustainability continues to work with The Container Store to develop sustainable, innovative solutions in the reusable bag category.