Now their toothbrush packaging is also the mailer consumers use to send back their toothbrush for recycling

It is impressive how Preserve keeps innovating into the green space. Now their toothbrush packaging is also the mailer consumers use to send back their toothbrush for recycling. Very cool!

According to the article:

Preserve is covering the return postage on the first 250,000 toothbrushes sold, after that consumers will need only to provide a stamp to send their toothbrush back for recycling.

The mail back packaging is also made from #5 polypropylene with polyethylene for the perfect combination of weight and durability.

View the full article at Sustainable is Good.

Full Circle has been approved by Green America for entry into the Green Business Network as one of 2010’s progressive business leaders who are solving today’s tough social and environmental problems

I came across an article recently from the Dallas Morning News regarding plastic bags.  I recommend taking a moment to read the article: The single-use plastic bag gives way to the recycled tote.

Be sure to leave any comments you have in the area below.

THE $ 29 billboard bag

Back in the dark ages – say about 2006 – few consumers used reusable bags.

As Americans, we considered it an inalienable right to get fresh, new bags and lots of them with every trip to the grocery store. Even the grocery industry’s rallying cry: “Would you like paper or plastic?” supported the practice.  Each time a checkout person asked that “innocent question” we wasted more resources and created more landfill and pollution.

As a leader in sustainability, Whole Foods Market had made limited progress toward solving the “bag problem” but the solutions were half-baked (Example: bags made of reclaimed billboards priced at $ 29 a pop.  No big surprise – they didn’t sell. ) More importantly, there was no commitment to improving sustainability via use of reusable bags at the highest levels of the company.

I knew we couldn’t go on this way. Not as the most progressive large food chain in the country, we couldn’t.

I knew there was a new way coming.  I spotted an opportunity.  As a company, we had the opportunity to understand and capture the market  of consumers who wanted to make a difference by reducing waste – and make a statement that we are going to endorse and stand behind reusable bags.

Next Installment:  Creating the “Better Bag”

Welcome to the new web site for Singer Sustainability.  Please check back soon as I will be updating the blog with information, announcements, upcoming schedules and more.